CH’s Project Life: Designing scrapbooking kits

Project Life TuesdayThis week, we’re taking a peek behind the process of designing a scrapbooking kit! A few months ago, I had the honor of collaborating on a release with the awesome Kelly Purkey (I told both Yam and Pinky that she was my life peg, because seriously: traveling + designing scrapbooking products sounds amazing, right?!)

The brief was simple: Kelly gave me the number of 3×4 cards that she wanted me to design, and said I could add a stamp set and some designs for flair, too. What was both exciting (and a little scary) was that she said I could decide on the theme — maybe something a little more generic for PL use, she suggested, but it was really up to me.

I decided on a few generic phrases that would later become the Best Days kit. Here’s a peek at some of my sketches before production:

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After sketching them out, I scan most of them and edit them in Photoshop. Nothing too crazy — I just adjust the levels to make the blacks blacker and the whites whiter. Then, I convert them to bitmap and start designing them in Illustrator.

The most important part of the process? Feedback. I constantly pestered Yam and Pinky for feedback with this kit — who else would have the best feedback but fellow scrapbookers who do PL, too? 🙂 They had the best tips — a lot of the ideas for stamps were from them (especially the “woohoo!” stamp, that was a special request!)

Here’s version one of the kit:

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They had good feedback, especially about colors and stamp ideas. After a few revisions, I finalized it to look like this:

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For those who got the Best Days physical kit, can you spot the difference? Here’s the final physical kit:

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The numbers, if you notice, came out in Kelly’s December to Remember kit 😉

After I was happy with the designs, I sent them over to Kelly. A few weeks later, she sent me an email with a photo of my stamps all finished — gotta admit I got crazy kilig (giddy) seeing it as a real thing. Of course, I might’ve done a happy dance when I finally got my kit in the mail. <3 Here’s a sneak that I took and sent Yam & Pinky right away:

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Cue screaming! 🙂

The best part was having both Pinky and Yam by my side — they’re super supportive and helpful when it comes to making new kits for PL! Their feedback was super great for the other kits I worked on with Kelly, both the December to Remember cards and the Good Vibes kit (which is still available in our shop!)

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